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strategic results
Challenge: Develop a marketing position and plan for Montavilla Sewing Centers to enable the company to compete on more than just price and increase overall profits.
Strategy: ID Graphics developed an on-going and flexible marketing strategy for Montavilla Sewing Centers. In 1999, ID Graphics established the Montavilla Sewing Centers sewing community and introduced a quarterly newsletter to promote the community, new products and useful sewing tips/tricks. As of 2003, the ID Graphics strategy and innovative designs were consistent in all Montavilla marketing images and messages all print, radio, TV, and Internet marketing materials and in-store signage. In 2009, ID Graphics continues to uniquely promote and celebrate Montavilla's 60 years as a local business
Results: “As a third-generation owner of my family’s business, I have learned that hiring the right people for the job makes all the difference in the world. In ID Graphics, I’ve found talented professionals who are innovative in looking out for the long-term welfare of my business. They have gone beyond just marketing campaigns to consider how outreach can contribute to my business goals and, therefore, my bottom line.”
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